Today I wanted to talk about something a little bit different to my usual parenting or fitness posts. I have been writing my blog for around 4 years now and what I would call ‘properly’ for about 2 years.
During that time, I have learnt such a lot about my readers; what they like, what they don’t like, who they are and what they want from me. I have spent a huge amount of time learning what works for me in terms of my social media accounts and I have built up a good number of followers over the last year or so.
I take a lot of pointers from online blogging communities and wouldn’t really have got this far without them! One of the things I haven’t spent much time on or haven’t focused on yet is email marketing and this is what I wanted to talk a bit about today. I have a (very!) small email list and although they get a roundup of my latest posts each week, I have never taken this further. I don’t have anything to sell and I don’t have anything to offer apart from my posts so what would I email them about?
Effective Email Marketing
One of the things we, as bloggers, need to do is set up a welcome email sequence to go out as soon as someone signs up to our blog emails. I have not done this at all and it’s something that has been on my to do list for a long, long time! The reason this is so important is that it sets out what you are going to be offering your readers right from the start. You can keep them engaged, keep yourself present in their inbox and therefore at the forefront of their mind when they are looking into things you write about. For example, I want people to come to me for the latest toy reviews and for advice on the best fitness gadget on the market at the moment. The only way I will do this is by being present in their mind and by sending them meaningful, carefully timed regular emails.
If you’re unsure of what you should be including in your welcome email sequence, there is a handy infographic below to help you out:
Source: 10 Essential Elements of a Welcome Email by Campaign Monitor
So, if you are like me and you haven’t got a welcome email sequence running or you haven’t even started building your email list yet, have a think about what you can offer your readers and spend some time today to set one up. This is my aim and focus for this week!